Friday, 30 March 2012

WISE WOMEN: International Women's Day 2012

March 8th marked INTERNATIONAL WOMEN’S DAY 2012, bringing together and celebrating the lives of women around the globe.

As part of the celebrations OXFAM was busy asking women to get together and help raise money for those in need. Last month we reported that Infinite Wisdom was tasked with producing a short animated film to show women everywhere what it was all about, and now we're happy to report it looks like it was a roaring success.

The Get-together campaign marks an ongoing collaboration between the two companies following the success of our Glen, Gary & Ross campaign to promote the issue of land grabs in developing countries.

Our Get-together film proved to be so successful the core concept was spun off into a radio ad featuring Oscar-winning actress DAME HELEN MIRREN (below).