Tuesday, 19 March 2013

HOLLYWOOD ENDORSEMENT: Thumbs up for 'Premium Rush'

JOSEPH GORDON-LEVITT (Looper, The Dark Knight Rises) has given his Twittersphere seal of approval to Infinite Wisdom's latest promo for SONY and the Blu-ray and DVD launch of PREMIUM RUSH.

In November last year Infinite Wisdom reported on the launch of 'Peter Parkour', a freerunning tour of London to promote the launch of THE AMAZING SPIDER-MAN on Home Entertainment. More than 300,000 combined hits later and Infinite Wisdom was again called into action to produce a bike ride with a difference around the nation's capital.

Directed by Infinite Wisdom's ANTHONY DAVIES, and shot in just 2 days on Sony's very own ACTION CAM, 'London Rush' stars world record holder and stunt cyclist ANDREI BURTON as a high-speed bicycle courier delivering a premium rush package across the city. The film ties in with the launch of Levitt's own film PREMIUM RUSH on Blu-Ray and DVD in which he plays a cycle courier being pursued through the streets by a bent cop out to steal a very important package. After seeing the original promo Levitt took to Twitter to give his opinion to his legion of fans.

Produced in association with DnA PR and Sony Home Entertainment, 'London Rush' sees Andrei Burton riding, leaping and bunny-hopping through the city the only way he knows how. 
Check out the film below and see if you agree with the rising star of INCEPTION and Christopher Nolan's THE DARK KNIGHT RISES.