For those in the know GoPRO has fast become the favourite gadget of professional camera operators and extreme sports enthusiasts. Small, lightweight and portable the GoPro can be mounted to almost anything to capture a first-person view of the world on the slopes, in the water or jumping off a cliff thousands of feet in the air. Working with VERTIGO FILMS (The Sweeney), INFINITE WISDOM created 'Hidden City of Heroes' to showcase the October launch of the brand new GoPro HD Hero3 product line.
Monday 21 October saw the official UK launch of the new GoPro Hero3 at RED BULL STUDIOS, London. ORTIS DELEY of The Gadget Show fame was on hand to walk the crowds through the Hero3's features which includes unrivalled resolution in the palm of your hand.
As part of the launch Madison commissioned Vertigo Films and Infinite Wisdom to produce an original short film shot exclusively on GoPro cameras. Created in partnership with Vertigo Films, the iconic British filmmakers behind the box office hit 'The Sweeney', 'Hidden City of Heroes' is a high speed journey around London taking in iconic landmarks, the busy commute and the black cabs that make the city what it is. Leading the charge is RED BULL athlete KORAHN GAYLE who skates and slides his way around the streets from the South Bank to Trafalgar Square.
Visitors to the WORDS OF iWISDOM BLOG can check out the film below at the link below: