Infinite Wisdom swings back into action in association with SONY and GoPRO for the Blu-ray and DVD launch of THE AMAZING SPIDER-MAN.
Wednesday, 28 November 2012
PETER PARKOUR: The Amazing Spider-Man
Infinite Wisdom swings back into action in association with SONY and GoPRO for the Blu-ray and DVD launch of THE AMAZING SPIDER-MAN.
BE A HERO: Hidden City of Heroes
For those in the know GoPRO has fast become the favourite gadget of professional camera operators and extreme sports enthusiasts. Small, lightweight and portable the GoPro can be mounted to almost anything to capture a first-person view of the world on the slopes, in the water or jumping off a cliff thousands of feet in the air. Working with VERTIGO FILMS (The Sweeney), INFINITE WISDOM created 'Hidden City of Heroes' to showcase the October launch of the brand new GoPro HD Hero3 product line.
Saturday, 8 September 2012
THREE WISE MEN: Birmingham Film Industry
Together the ingenuity and vision of three Brummies shaped the face of the UK film industry, and the time is right for Birmingham to make its mark once more.
Wednesday, 30 May 2012
NEW HORIZONS: The Future of UK Film
Sunday, 29 April 2012
FILM NATION: Animation. Yamination.
April has seen some exciting developments at Infinite Wisdom. Sequel talks with a major
Friday, 30 March 2012
WISE WOMEN: International Women's Day 2012
March 8th marked INTERNATIONAL WOMEN’S DAY 2012, bringing together and celebrating the lives of women around the globe.
The Get-together campaign marks an ongoing collaboration between the two companies following the success of our Glen,
Our Get-together film proved to be so successful the core concept was spun off into a radio ad featuring Oscar-winning actress DAME HELEN MIRREN (below).
Wednesday, 22 February 2012
MICROBUDGET UNDER THE MICROSCOPE
Those on the outskirts are told pre-sales are dead, minimum guarantees are shrinking and the only way to go is to make it for the cost of a packet of cigarettes in hope of making a profit.
Those at the top are going bigger and bigger to pull in the crowds and those in the middle are torn between the two. However, dig a little deeper and you realise there is still a place for mid-range good quality product. Less than six weeks ago an indie distributor told us pre-sales aren’t dead, they’re essential. Quality product is declining so if distributors want it they have to get in early.
The Myth of Micro-Budget is that it’s the key to making money. Make it cheap sell it high. However, we all know cheap budgets won’t necessarily equal quality and audiences might go for the odd Paranormal Activity or Blair Witch Project but generally you’re up against the studios for a space in the multiplex. As an independent producer there’s no denying budgets are shrinking and we all have to tighten our belts a little but if we do away with a budget completely how do we survive?
Making a product for less than its worth is a fundamental part of business but business is all about making a profit down the line and paying those responsible. If everyone sets out to make micro-budget movies how long can those people last? Who is paying the crew’s mortgage when they’re working for a tiny share of profits they might never see? Starting out as a runner on a low-budget set and learning a few tricks of the trade is one thing. Being the DoP and being paid nothing is quite another.
Industries aren’t built on a free economy and if micro-budget becomes the only route for indie filmmakers, the film industry could just turn into one giant sweatshop even if the clothing still looks good.
Article by Michael Ford: see the article at ER Grove & CO www.ergrove.co.uk
Wednesday, 25 January 2012
ALL QUIET ON THE WESTERN FRONT? NO!
It’s been quite a while since our last update so we thought we’d bring you some January news in case anyone wondered what we’ve been up to. Well as it happens, quite a lot actually and our NEW YEAR’S RESOLUTION is to update this rather more often!
We got this newsblog off to a flying start in March last year and then ground to a blogging halt. So where to begin…
Charity Work:
Well most recently, in December, we were approached by OXFAM to produce a new online film encouraging women to ‘Get Together’ for women everywhere on INTERNATIONAL WOMEN’S DAY. Go on, it’s on 8TH MARCH.
The film was our second collaboration of the year with the charity having produced GLEN, GARY & ROSS for them in July to increase public awareness of the danger of ‘Land Grabs’.
You can see GLEN, GARY & ROSS below:
And GET TOGETHER below that… or visit www.oxfam.org.uk/womensday
Top Dogs:
Lots of people have been asking about our feature film projects so here’s what we’re allowed to tell you. Having big name actors attached is never easy. If you think organising a date in the diary to get a few old friends together is tricky, try scheduling a two-month shoot that works for top talent young and old… we shall prevail in 2012!
Oh and we can tell you we have a major distributor attached and the finance in place but that’s all I can say… shhhh.
Big Cats:
In August we set about taking pictures of big cats, jaguars specifically for JRL and our friends at PALMER HARGREAVES in
Pitching In:
Last but not least, I know a few of you were hoping that by now we might have reopened our submission form - at least the budding and existing film and television writers among you. Sadly I’m afraid we’re just so busy with our internal projects, and realising some of the great features we’ve been working towards. That means our factory doors will have to stay shut a little longer but as soon as we start crossing these projects off we’ll be on the look out for more I’m sure!
Oh and we’re sure we’ve missed lots out – perhaps we should update a bit more often!